It is crucial to offer great content that customers want to read! As such keyword research is one of the most fundamental and highest ROI activities when it comes to Digital Marketing, especially in SEO and SEM. AnswerThePublic is a great – and free! – tool to find out what potential customers are searching for. It’s a goldmine of consumer insight one can use to create highly relevant content for website pages and social media channels. Through well-crafted ads and content, the users can be directed to and engaged with the company’s channels. From there, one can guide prospects down the path to a sale or a conversion.
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