Search engine optimisation (SEO) is a complex and evolving discipline. The purpose of on-site SEO is to communicate – through targeted keywords – to search engines what the website is about. These keyword phrases typically focus on the services, products and expertise of the business. This allows search engines to produce more relevant results to searcher respectively potential customers. Off-site SEO takes the form of links to a website, either through outside engagement or articles in other publications. For example, content can be shared with relevant LinkedIn Groups. As more sites link to a website, search engines will begin to see the website as more credible – resulting in higher rankings. The integration of blog posts is a crucial, practical element in a SEO strategy. These posts are going to be a driver of traffic for the website. The blog is the “bait” that shows up in search engine results. Another element is to dedicate an area on the website to educational content. Many firms make the mistake of including promotional materials and news about themselves in this area. Avoid that and only include educational, non-promotional content.
Once this basic infrastructure is set up, it’s time to ensure everything is properly optimised for search engines: https://bit.ly/3iW3Abu
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