Marketers can target specific audiences in a variety of ways, effectively narrowing their focus to attract a specific type of customer. One of the best ways to do this is by using geo-targeting, serving up ads to users in close proximity to physical stores or specific areas. This is a highly effective strategy for building brand awareness and attracting customers in the local area. To determine the locations — shopping streets, restaurants, event venues, etc. — the relevant users visit, one can use location data and a point of interest approach, creating very easily custom audiences on search engines, social media channels or a demand-side platform. Business Manager allows to set up geo-targeting campaigns within minutes. Many see also success in geofencing their competitors’ locations and serving ads to the audiences who visit those locations. Overall, better targeting by advertising to audiences in the right areas optimises the budget for a better return on investment.
Read on for a comprehensive guide on the key benefits of geo-targeting and eight easy-to-follow tips on how to get started: https://bit.ly/3lRETPI
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