Google Maps makes it easy for people to find your business. The results are powered by location-based search. That means small local companies have the chance to beat even big chain stores at the digital marketing game. When your business gets found, you are having new customers sent to your front door. The two most prominent prompts are “Call” and “Directions”: both are far closer to making a sale than a user visit to your website or social media page. It also means excellent SEO for your business. Better yet, it’s all free. Astonishingly many firms don’t manage their listing or haven’t even claimed it. Every company must control and manage their Google maps entries or risk missing out a lot of business!
Make sure all your information is complete: name, address, phone, business hours, website. To make your listing stand out – and to take full advantage of this free and most valuable marketing space – add your logo, add photos, properly categorise your business, get some happy customer reviews and their photos. In doing that, you provide prospects with the social proof they need to make a purchase decision.
Read on how to get in the “Local Three Pack” – the top three local results displayed by Google Maps: https://bit.ly/3bEbl3p
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