Google allows companies not only to manage how their businesses appear on Google Search and Google Maps. Companies can share offers directly with users, and customers can book services right from the profile. Call to action buttons, or URLs link to specific actions, making it easy for customers to take action directly from Google Search or Maps. Businesses can add so-called appointment URLs for acts such as:
- Booking an appointment
- Placing an order
- Making a reservation
- Searching for items
- Viewing a menu or list of services
Just because the “Find a Table” or “Book a Room” is on a listing doesn’t mean that people will immediately click it. Businesses will need to do more to attract customers. With enough reviews, photos, and other information readily available, customers can make an informed decision when they make a reservation.
Start engaging with customers on Google for free: https://business.google.com
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