Follow the link below for a great example to showcase the marketing potential of geotargeting, the dynamics involved, and how it can drive traffic to a company’s app and POS. Even so, with a brief detour to its competitor in this case. A geotargeting campaign can be easily set up for any small business at low costs. As such, this is an excellent inspiration and best practice case. Just better, don’t dare to anger your competition. A social media post, offering a discount, displayed to potential customers once they are in the vicinity of your location is a risk-free option.

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