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The digital landscape and the way customers engage with a brand changes frequently. Our experienced team stays on the pulse of new trends to enhance the experience of your customers. We go above and beyond to exceed expectations and ensure that our partners stay ahead of the competition! In our Blog, we provide useful tips on how small – and large – businesses can benefit from digital marketing.
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Make Your Digital Marketing More Effective With QR Codes
Connecting the physical and digital worlds is an objective of many businesses. A QR code can be on a billboard or a sticker posted on your product or somewhere in the physical world, and it instantly takes users to a website, vCard, YouTube video, customised Google map or some other piece of content online.
How To Optimise The Website User Experience With Heat Maps
A website heat map is a behaviour analytics tool that helps you understand how visitors interact with individual website pages. It gives you a colour-coded representation of the website elements that get the most and least interacted with. You get to see what people do on your website pages: where they click, how far they…
Optimise Your Website User Engagement To Increase Your Company’s Success
User engagement metrics are important to track because increased engagement is linked to increased profitability. For best results, focus on creating content that your target audience wants to read, with clear CTAs. From there, focus on optimising your website and user site experience. Engaged visitors are more likely to buy, become returning customers, and share…
The Importance of Ad Ranking And How To Improve It Without Spending Money
When people search on search engines, typically paid ads appear on the page next to the organic search results. Search engine advertising is a cost-effective way to lead traffic to your website. Only up to four ads are eligible to show up above the search results on Google. That’s where you want to see your…
How To Grow Your Business With Email Marketing Automation
Lifecycle emails or email marketing automation emails are a series of emails that are sent out automatically on a schedule depending upon the actions of the customer. To make email sequences work, the frequency must be right, the newsletters need to be personal, and have to be sent in response to user activity, plus include…
Organic Customers Provide Better Customer Loyalty
Organic leads are potential customers who find a business, product or service by actively searching for it, for instance via a search engine, online forum, YouTube or sales platform such as Amazon, rather than directly visiting a brand’s website or clicking on a paid advertisement. One may be tempted to consider all leads – organic…
COVID-19: Strategies For Small Business
The spread of Covid-19 has a devastating effect on small businesses. Maintaining the spirit of determination and grit that drives entrepreneurs is more important than ever. Small business owners are encouraged to engage the innovative mindset that drove them into business in the first place. One of the most significant determinants of success for entrepreneurs…
How to Effectively Market Your Art Online
Digital Marketing offers simple-to-maintain and cost-effective channels to promote illustrators, photographers, painters, and graphic designers and their work. Build a fan base around your work that sells your art for you!
Geotargeting Campaigns Are Effective and Easy To Set Up
Follow the link below for a great example to showcase the marketing potential of geotargeting, the dynamics involved, and how it can drive traffic to a company’s app and POS. Even so, with a brief detour to its competitor in this case. A geotargeting campaign can be easily set up for any small business at…
How To Develop a Profitable Digital Marketing Sales Funnel
A digital sales funnel is used to drive prospects on a journey from awareness to purchase to ultimately advocating a business. Funnels are essential for turning web traffic into customers on automation.
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